May 13, 2020
Howdy Y'all! I had the immense pleasure of sitting down (virtually of course) with Matt Maier from Thousand Hills Lifetime Grazed 100% Grass Fed Beef!
We discuss Matt's journey of founding this business, his passion for regenerative agriculture, How the combination of soil and livestock have a huge impact on the health of his lands as well as the power a consumer has if they simply voice their opinion. Enjoy!
Important stuff mentioned on the Pod:
American Grass Fed Association
Biggest Little Farm Documentary
Regenerative Renegades Documentary
Regenerative Agriculture Podcast
(2:45) – Matt’s background
(8:30) – Improving the food system and grass-fed beef
(11:06) – More about Thousand Hills and the Regenerative Agriculture Movement
(19:15) – There’s a lot to learn and recent change
(21:10) – Get involved! And the benefits of the free market
(22:37) – Goal: to have 1 million acres converted by 2022
(23:40) – Eco-Ag Conference, General Mills, and regenerative agriculture
(25:07) – The power of the consumer
(28:05) – Enjoying working with and learning from the people in the industry
(29:15) – Topsoil and how long does it take to deplete it
(32:30) – The CPG space and how consumers can follow the companies – a contrarian answer
(41:45) – Credibility, transparency, and the documentary Biggest Little Farm
(43:50) – The film Regenerative Renegades
(44:43) – Surviving cancer and changing food systems
(47:07) – Dr. Zach Bush’s movement and Thousand Hills vision: to rescue the US food system from collapse through regenerative agriculture and decentralization
(52:25) – Matt’s favorite book or podcast
(55:00) – Does Matt pay attention to marketing?
(56:55) – The Marketing Book podcast
(58:00) – The electric cowboy – thoughts on electric pickups
(60:45) – Wrap up
The Cowboy Perspective is produced by Straight Up Podcasts & Root and Roam