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The Cowboy Perspective an exploration of grit, servant leadership, and business philosophy with high performers!

Jul 23, 2021

Steven Toboroff is the CEO of Woolco Foods and host of The Profitable Table podcast. As the top wholesale food distributor in New York, Woolco Foods offers a vast array of locally sourced, high quality products for your business to choose from. Having a background encompassing specialized knowledge in food service, elevate your dishes with the exclusive Holland & York range which offers unparalleled quality and unique flavors.

On this episode, we talk about the CEO mindset that Steven brings to Woolco, our business relationship between Pederson's and Woolco, podcasting, holding people accountable and dealing with failure. This is one of our best episodes and I hope y'all enjoy!


Woolco Foods

The Profitable Table Podcast

(3:31) - Steven and his background & the importance of relationships w/ customers

(7:22) - The Pederson’s & Wilco relationship

(9:13) - Steven’s childhood and family life

(12:27) - What does Wilco Foods do?

(14:07) - The importance of leadership within an organization

(17:31) - Is it lonely at the top?

(20:08) - The importance of giving your people autonomy

(21:40) - Faith

(22:45) - Learning from Failures

(25:56) - How do you hold employees accountable?

How to win friends & Influence People by Dale Carnegie

(35:44) - What’s been the most challenging thing for your business post-pandemic?

(40:36) - Thoughts on the current labor shortage, opportunity and gratitude

(51:22) - What’s the value of a dollar or a BitCoin?

(54:07) - Wrap Up

The Cowboy Perspective is produced by Straight Up Podcasts & Root and Roam.