Feb 28, 2020
Welcome back Y'all! In our second installment of the Cowboy Mentor series, we sit down with Kenneth and Vickie Harvick (The best In-Law's a young Cowboy could hope for).
Kenneth talks about his career building his own milk brand, dealing with its failure, and how they were able to turn on a dime and still make it successful. Don't be afraid to rely on another horse when your strongest breaks his leg. Enjoy!
(0:10) – The Cowboy Perspective, a poem written and read by Kenneth Harvick
(1:17) – Introduction – The second installment of Cowboy Mentors
(2:20) – Kenneth and Vicki’s background
(4:35) – The growth of the dairy, a family venture
(5:50) – Reaching out a hand to youngsters
(8:20) – Playing pickup basketball games
(12:13) – Kenneth’s moniker Mayor
(14:10) – Working for Kenneth’s father-in-law
(16:20) – Having room to fail
(17:30) – The feed mill and the milk business
(20:00) – Getting a cow to milk via genetics and nutrition
(22:48) – What inspired buying the milk brand?
(23:57) – Why the government had to step in to regulate and cooperatives
(25:10) – Becoming a totally vertically integrated company – Pure Milk, the last piece
(26:20) – How Kenneth earned his stripes to get involved in the decision-making process and advice for others
(28:24) – Pure Milk and the opportunity for total control
(30:40) – Diametrical positions, business, competition, and the Pure Milk story
(35:53) – Life after exiting Pure Milk
(36:40) – The Cowboy Perspective
(39:22) – Vicki discusses their marriage of 50 years
(44:41) – Family reunions and family relationships
(45:50) – Reaching goals and being on same page
(47:45) – Wrap up
The Cowboy Perspective is produced by Straight Up Podcasts & Root and Roam