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The Cowboy Perspective an exploration of grit, servant leadership, and business philosophy with high performers!


Oct 25, 2019

Hey everybody this is the second installment of our series called - Brands of The Simple Grocer - where we dig deep into the stories, products, and humans behind the brands you can find when shopping The Simple Grocer

Quick thanks to Lynna with The Simple Grocer and Taylor with Root and Roam Creative Studio...without them I am pretty sure this series would have never made it from idea to podcast and much more!

In this episode I get to talk with Paul Grieve and Dan Coady of Pasturebird...Paul has a great quote in the episode that basically says...Pasturebird chicken checks all the boxes consumers are looking for today like no antibiotics, pasture raised, humanely treated, etc...but truth is not to many years ago grandma would have just called it chicken!

I hope you enjoy listening as much as we enjoyed having the conversation!

Pasturebird

The Paul with Pasturebird Bundle on The Simple Grocer

Book references

NIV Study Bible

Can't Hurt Me by David Goggins

(2:05) – Introduction of Paul and Pasturebird

(5:22) – What sets Pasturebird apart?

(8:54) – Feed and antibiotics

(11:00) – Biosecurity

(12:50) – What’s in the feed?

(14:00) – Chickens like being in shade – animal welfare

(17:10) – Tabula Rasa – starting the business with a blank slate

(19:11) - Pasturebirds aren’t special, nature is special

(20:00) – How the company got started, an accidental beginning

(22:38) – Product specifics

(26:55) – The vegan/vegetarian movement is my friend

(29:45) – Paul’s breakfast routine

(30:30) – Favorite product/recipe/meal

(30:57) – Coffee or tea and sweet or savory

(31:04) – Holiday food traditions

(31:40) – Marine background

(33:20) – Value of a dollar or a bitcoin

(35:00) – Favorite books and podcasts

(38:15) – Wrap up with Paul

(40:50) – Talking with Dan Coady – Why pasture and not coop raised?

(43:24) – Seeding

(44:42) – The ration the birds get

(46:53) – Importance of stimulating the bird’s appetite

(48:12) – Brooding

(51:03) – How often water is cleaned

(51:18) – Kids and raising chickens

(52:20) – Insight into the farm

(53:50) – A fantastic model for a farmer who already has a farming business

(56:17) – Cost of building

58:40) – The cows

(60:09) – Sorting the bigger birds by feel and sending them to the processor

(64:00) – Wrap up

The Cowboy Perspective is produced by Straight Up Podcasts & Root and Roam