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The Cowboy Perspective an exploration of grit, servant leadership, and business philosophy with high performers!


Jun 28, 2019

Hey ya'll welcome to the fourth episode of the Cowboy Perspective! In this episode I get to talk with Luke Abbott former owner/CEO of Monterrey Provisions Company, a food distributor that grew 800% over a 9 year period under his direction. Luke has a perspective I truly value and trust...as you will see we do find ourselves on the topic of parenting quit a bit...so if you are raising kids and ever think what the heck should I do...please know your not alone! I am excited to share our discussion with you!

Links to and lists of information discussed or mentioned throughout this podcast....

Books mentioned

The Five Dysfunctions of a Team by Patrick Lencioni

Preparing for Adolescence by Dr. James Dobson

Can't Hurt Me by David Goggins

Quiet The Power of Introverts in a World That Can't Stop Talking by Susan Cain

Trillion Dollar Coach by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle

Biographies mentioned - Winston Churchill, Ulysses S. Grant

Podcasts Referenced - The Tim Ferris Show (Eric Schmidt - Lessons from a Trillion - Dollar Coach), The GaryVee Audio Experience

Luke Abbott - Vdriven

(1:25) Introduction to Luke Abbott.

(3:54) Tell us who you are, or what you have done, or something that you’re really into right now.

(5:07) Potential suffering of family relationships when a career begins to take off.

(6:19) Growing up in the world of cowboys and the pros and cons of such a childhood; understanding the struggle of maintaining family connections; social media having an effect on relationships.

(7:52) Let’s talk a little about your favorite book and how that might parallel to leading a team, and that distraction being a major failure as a leader.

(14:12) How big did your first team get?

(14:59) Bonding with an executive team; building a team; learning how to realize that it isn’t always your idea that is executed.

(16:17) Confidence in suggestions and leadership.

(17:32) Reading vs listening literature and influence on daily life.

(19:44) Book: It Can’t Hurt Me – David Goggins; influences of books on lifestyle and opinions; acknowledge differences and try to understand social issues.

(22:41) Cultural problem of idolizing what the high-powered people do; discussion of press; being yourself; anecdote of childhood teachings.

(25:16) Training in comparison to learning.

(27:50) What do you feel you gained from the retail side?

(34:00) Promoting Vdriven (Luke Abbott)

(34:58) Let’s discuss Monterrey Provisions a little bit and then also Vdriven.

(35:35) Anecdote regarding wife; if you want something, go and do it.

(37:27) Discussing the importance of positive imagination in reaching goals and gaining success.

(46:15) You seem like a guy who likes numbers, is that true?

(46:25) I also know that you do a lot of sales, so you like them both, but which do you lean to between the two?

(47:32) Summarizing the journey of Luke Abbott; positive effects of having a partner.

(48:19) So tell us a little about Vdriven and what a day looks like for you.

(48:45) Importance of large fundraisers.

(52:20) Does that have to do with CBD?

(53:19) Leadership to distract the employees from the work; spending a lot of time working within the company.

(54:35) Analyzing what needs to be done.

(55:30) Describing the problems to be solved regarding social issues. How can we facilitate our thinking and discussions in ways that we aren’t currently doing because we can’t see it?

(57:05) So, where does your perspective and entrepreneurial spirit come from?

(59:27) Story of Gary Vaynerchuk.

(1:00:26) Sub-culture of entrepreneurial spirit.

(1:00:50) Talk to me about what you think the value of a dollar or a Bitcoin is.

(1:02:33) Do you have much time to want to help?

(1:03:56) Discussing parenting and the different ways to parent; trust and vulnerability learned from children can apply to the work environment.

(1:06:13) Innate feeling of self-doubt inside everyone; self-confidence as a source of protection.

(1:08:10) Letting children learn how to navigate daily life; you don’t have to stay out of the social media, you just need to be aware.

(1:10:07) The acceleration of a need to have discussions with children at a younger age.

(1:11:16) Importance of having the conversations; Dr Dobson as a guide for parenting.

(1:12:00) Describes a book about Bill Campbell, a coach to the big names of the business world; everyone has a coach – “you’re never truly on the top of the mountain”.

(1:15:18) Tells the story of how Neil and Luke came to know each other; emphasis on the importance of human connection and how that can affect life.

(1:17:04) Play the long-term game, treat the people right, and you will be better off for it