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The Cowboy Perspective an exploration of grit, servant leadership, and business philosophy with high performers!


Jun 11, 2021

Welcome back Y'all! I had the privilege to sit down with Eric Gutknecht. He's the Owner and CEO of CharcutNuvo and is a fourth-generation sausage maker. Born in Zurich, Switzerland, Eric immigrated to the US at the age of 3. The family settled in Denver, Colorado. Eric and his wife Jessica purchased the company from his parents in 2003.

On this episode, we talk about Eric's relationship with his parents before buying the business, his side hustle as a triathlete, how Charcutnuvo sets themselves apart with their natuaral ingredients and a whole lot more. Enjoy!

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(1:29) - Eric’s background (and how to pronounce his name!)

(5:56) - Eric’s relationship with his family

(12:34) - Eric’s passion for triathlons

(15:06) - Eric’s training regimen

(20:26) - Eric’s kids

(22:12) - Eric’s relationship with his father

(22:42) - How the sausage is made, literally! 

(26:10) - The labor market in food production

(28:02) - Learning from failures 

(32:29) - Why Eric is so focused on the natural ingredient aspect of his business

(36:20) - Who tried to talk you into Vegan and why didn’t you do it?

(39:16) The inspiration for the name Charcutnuvo

(41:28) - What’s the value of a dollar or bitcoin?

(48:41) - More on Charcutnuvo and their proteins

(53:01) - What advice would you give your younger self and how did you structure purchasing the business from your parents?

The Cowboy Perspective is produced by Straight Up Podcasts & Root and Roam.